To promote the upcoming Spider-Man movie (and Priority Mail too, I suppose) the U.S.P.S. has partnered with Sony Pictures to release Spidey themed Priority Mail boxes and truck signage, et cetera. The press release says:
“Our Priority Mail products share many qualities with a Super Hero of Spider-Man’s caliber, namely those of speed, agility and reliability,” said Nagisa Manabe, Chief Marketing and Sales Officer at USPS. “Like Spider-Man, our priority has always been the people we serve. We pride ourselves on our commitment to public service and delivering for our customers, and we are excited about enlisting Spider-Man to help promote our Priority Mail offerings.”
It's not all so blatantly consumer-driven. They do go on to say that they are also trying to highlight the everyday super heroes at the Post Office. The Postal Service recognized 262 postal employees for heroic acts in the Postmaster General’s heroes program. You can watch a commercial about it here, you know, if you're in to watching commercials for fun.
I am conflicted about this whole thing. I mean, it's the things I love, combined, and that's amazing. (See what I did there?) I mean, I co-run this Alliance and I work at the world's greatest comic shop, Challengers Comics + Conversation. And the boxes are free, so why should I be bothered? I just find this idea of corporate sponsorship of the Post Office alarming. Where do you draw the line? Will there be postmarks or stamps that are advertisements in the future? What do you guys think?
You can order large and medium Spidey boxes here.