
I try not to be that person. You know the one- the person who has a bad experience somewhere and creates a Yelp profile just to whine about it; the unashamed "squeaky wheel" consumerist complainer. I do my best to be understanding, to be patient, to be supportive.
But sometimes, sometimes I have had a drink or two and I'm really excited to, say, use some new printed tape that I just picked out. I make a lot of mail art, and I've been around a washi tape roll or twelve. I know how to "operate" tape. Imagine my increasing frustration as my new tape just keeps ripping into unusable little shreds instead of neatly lifting from the roll. I was so dissapointed that I tweeted about it. {This is the exciting stuff that happens on my Twitter feed; see what you're missing?} Then, to make myself feel better, I wrote a note to the company.
The company we're talking about is Cavallini & Co. They make beautiful, quality things. I've always enjoyed my purchases from them in the past. Perhaps that's part of why I was so upset about this tape catastrophe. It's the hallmark of a great company that, when they received my note, they contacted me and apologized. There had been some glue issues with the manufacturing, but they'd gotten them fixed and would I like some replacement tape? That's excellent customer service in action. Other companies, take note.
However, I'm upset with myself. I didn't write Cavallini a letter to tell them just how great I think they are; no, I waited until I had a "I think you're great, but..." letter to send. That's unacceptable. I am going to make an effort to write at least once a month to a company that I think is doing a good job. I'd suggest everyone do so. Let's not just send more mail; let's send more positive mail.
In that spirit, I'm going to do a little tape giveaway, courtesy of Cavallini. To enter, leave a comment with a company you think is doing a great job. You don't have to write them a letter to enter, but just give them a little shout out. I'll randomly pick a winner on Friday the 16th at 9AM. **CLOSED** Our winner is commentor #6: Thequietscribe AKA Sam R.Thanks to Cavallini for the tape and thanks to you for reading. And, yes, I did send them a thank you note.
