Direct mail campaigns for fundraising probably constitute the majority of the mail I receive at my home address. For the most part, it goes directly to recycling. The only time I might bother to open it is if it is somehow different, somehow interesting amidst that sea of windowed, business size envelopes dotted with non-profit stamps. This hospital in Canada had a unique idea (okay, the marketers in charge of their advertising did) in asking for their donations. They let the children in the hospital decorate and create all over the boring ol' plain paper letters before mailing them out. Turns out, they got a 320% increase in donations. That's pretty impressive for mail art, I must say.
P.S. Keep the feel-good mail train going this weekend by tuning in to L.W.A. Book Club on Sunday!