For the month of September, most First Class mail in the U.S. will feature a special postmark. It's a lovely script that says "Thinking of You." "Thinking of You Week" at the end of September is an initiative of the Greeting Card Association which does sort of make me roll my eyes a bit. Just giving those "holidays were only invented to sell greeting cards" yahoos more fuel for their conspiracy theory fires; but, hey, it seems like a happy, fun thing and I do like postmarks. Well, I like nicely stamped, legible postmarks like the design they show here.
Except that's not what we get. What we get is a sprayed-on ink jet cancellation mark which is fuzzy at best and a blurry smear at worst. The ink is never dry quick enough on the slickness of the stamps which inevitably leads to a blobby mess as the mail piece zips along through the rollers of the automatic postal machines. Thanks, I hate it!
According to Arago, the U.S.P.S. started using spray cancellations in 2006. I see examples from all over the world. Check out these from CanadaPost from way back in the mid 1990s. I'm aware that spraying on the cancellation is the most efficient way to encode the information needed in a postmark with the constantly updating and continually moving system that is the mail. The technology behind it is really fascinating in fact. Take a moment to marvel at these hand-held ink jet spray printers for example.
Linn's Stamp News seems to agree with me: "The sprayed-on cancel does a fairly good job of canceling the stamp. But the blurry and messy cancellation is not very aesthetically pleasing, and the postmark part and slogan, if there is one, are often nearly illegible." Spray cancels are so gross looking on mail and it makes me so sad. That postmark shown above is really sweetly designed and its delicate curves are done no favors by the method of marking. It makes you wonder why they bother with pictorial spray cancels at all.
What do you think? Love em? Hate em? Tell us why!
Hate 'em and now I understand what is behind this mess on the envelope. But how were the cancellations created before Spray on?
Posted by: Cynthia | September 17, 2018 at 09:35 AM
The pictorial postmarks are a wonderful throwback to having mail carriers actually handle your mail! I routinely send away for pictorial postmarks and to have the PP applied to my outgoing mail but find that ~10% of the outgoing mail are returned to me rather than mailed to their recipients.
The spray cancels are a poor excuse for cost savings. Just use more ink and make an actual picture/slogan/message.
One idea would be to have a small percentage of mail actually hand canceled. Choose the non-machinable, and 0.1% of the regular mail. Apply pictorial postmarks if available followed by the town cancel.
The USPS could then give an award/recognition to the post office that applied the most, or an award for the best produced pictorial postmark.
Just my $0.02,
Dr. Alex
Posted by: Alex Hamling | September 17, 2018 at 10:51 AM
So that's what that says. Sometimes I wonder where the poor person who asked "but how will it look on the envelope?" is now. I hope they get a hug and/or a "you were right" from someone, even if it doesn't fix anything.
Posted by: Stevie | September 17, 2018 at 11:20 AM
I do NOT care for the ugly and illegible spray-on postmarks. Half the time I can't make out the postmark date. That's why I usually stand in line for a (hand) local cancel (which is in red ink here). Well that, and so I can have a cancellation that accurately reflects my town. For me, the automated processing with spray-on postmark would be from a larger town more than a hundred miles away.
Posted by: Trey | September 17, 2018 at 12:35 PM
I'm with Trey; I often stand in line for an hand cancel, especially if I'm traveling. This one even "teases" with the large circle with city and date like in the old days.... but the Instagram doesn't show that. Sad because the people who actually would care and send more cards/letters are the ones who would be disappointed... I don't think many others would even notice, really
Posted by: Karen B | September 17, 2018 at 02:27 PM
When I received a letter with this postmark on it, I had absolutely no idea what it was even supposed to say until I saw the column in Linn's. While I prefer a nice round handstamp, I'm not vehemently opposed to spray-on cancellations, but I think the USPS needs to keep them simple. The technology obviously doesn't support complex designs.
Posted by: Kevin | September 17, 2018 at 11:12 PM
The Arago link covers a lot of the postmarking methods that came before, but in general, it was hand stamped.
Posted by: Donovan Beeson | September 18, 2018 at 02:03 PM
Id give them a hug, for sure.
Posted by: Donovan Beeson | September 18, 2018 at 02:04 PM
Its that way for everyone who doesnt request hand cancel because the mail all goes to a Regional Processing Center. And even then, sometimes, already hand cancelled mail gets run through the automated system and gets a spray-on over top of the hand cancel. Its maddening.
Posted by: Donovan Beeson | September 18, 2018 at 02:07 PM
Hand cancellation is no longer available in Britain, and the machines only seem to put an ink-jet splodge on every other envelope (especially if it's something out of the ordinary like LWA mail) so mail usually arrives with a felt-pen scribble over the stamps, which is even more annoying.
Posted by: Alan B | September 18, 2018 at 03:20 PM